If you're just getting started in your blogging career or even if you've been writing for some time, it's important to have a daily a blogging schedule. The search engines love fresh content, and one of the best ways to grow your blog is by publishing new content.
With a blogging schedule, you can define how frequently you write a blog post and publish it. Studies show blogs that have content published daily or several times a week, get 20% to 30% more traffic. Traffic is the life blood of any blog, so one of your goals should be to increase blog traffic.
Your blogging schedule should also include other activities, including researching for new content, and updating or refreshing existing content. Most if not all of your older content has already been indexed in the search engines. You should periodically check the keywords for your older content and update these keywords after an algorithm update.
Before you create your weekly or monthly blogging schedule, you need to define your monthly goals. That's where your blogging schedule come in.
What is a Blogging Schedule?
Your blogging schedule is the tool that will help you achieve your goals. Without a blogging schedule, you can start chasing every shiny object in front of you. Are you still procrastinating starting your blog, or writing your first post.
I hear so many new bloggers complain that they don't know how to get started or what to write about. This is where a blogging schedule can help you get started.
If they don't know how to get started, list the tasks you need to complete. Determine the amount of time you need to complete each task, and put a target completion. As you complete each task, mark the completion date.
If you don't know what to write about, this is exactly what a blogging schedule is for. Your blog posts should always be about your blog vertical. If you have a personal finance blog, don't write on home decor or your favorite vacation. All your posts should be on some topic related to personal finance. Your blogging schedule will ensure you stay on topic.
Here are the 6 Reasons You Need a Blogging Schedule
1. How to Create a Blogging Schedule
A blogging schedule itself is easy to create, but following it is the often the hard part. You can create a computerized blogging schedule in Microsoft Excel, Microsoft Project, keep a notebook or hang a whiteboard in your office that you can jot down topics to write about.
A blogging schedule should include the following categories:
- Blog post topic.
- Date blog post is to be published
- Actual publish date
You need to know how long it takes to research, write and edit your content. You need build in time for several time-consuming processes.
2. Keep Track of Blog Post Topics
In your blogging schedule, you can keep track of blog post topics, so each day you know what you are planning to write about. This is a great way to stay focused, so you don't veer off into unprofitable tasks such as spending hours on Facebook or Instagram.
3. Keeps Your Writing on Schedule
If you have to meet writing targets for clients or for yourself, a blogging schedule is a great way to stay on track.
When you write down your daily blogging goals in a journal or on a calendar, this simple task can go far to help you achieve personal, professional and financial goals.
If you publish blog posts daily or several times a week, a blogging schedule an help organize your blog posts, what category they should go in and the date you want to publish it.
A quality 500 - 800 word blog post can easily take 2 to 5 hours to create. When I write a 1,000 to 2,000 word product review, this can easily take 1 -3 days depending on the time it takes to research your content, find the right keywords, write your article, edit and finally add images.
Creating good content in a time consuming process, so you need to have a process to schedule activities and monitor the activities to stay on track with your time. This is especially true if you have promise dates for clients to deliver content.
4. Content Promotion
Now that you've written that great article, you need people to find it and consume it. Your blogging schedule should include blog post promotion time. This can include promoting your content on social media sites, like Facebook and Twitter.
You want to include time for promotion on sites like Instagram, Pinterest and in blog comments on other related blogs. These processes take time.
5. Prevent Writing Blocks
I always read about bloggers who complain they don't know what to write about. Writing blocks have derailed many blogging careers. One day of not blogging can quickly turn to 3 days, a week then a month. Next thing you know, you're on to your next career.
Let's be clear, blogging is not easy. It takes time and effort. If you don't have clear goals you can develop writing blocks. Every blogger goes through a period of not knowing what to write about.
This is the time to read other blogs to spark new ideas or update and republish older blog posts.
Eventually new writing topics will emerge.
6. Evaluate blogging goals
Periodically, you should evaluate your blogging goals and make sure they are consistent with your personal and professional goals, so you can meet your blogging goals.
With a blogging schedule, you can make changes, such as add or eliminate topics that are more aligned with your blogging goals.