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What is the Best Keyword Research Tool for Affiliate Marketers?

Image result for keywordsMastering keyword research for SEO is critical to getting your article found in the search engines, and making money with a blog if you are using your blog for affiliate marketing.

In this article, you will learn some simple keyword research tools and tips to get your articles found in the major search engines for your desired keywords, using free organic traffic.


Learn how to master keyword research here


The other keyword search method for getting your content found in the top of the SERPS, is through paid search, where you bid to have your article placed at the top of search engine results page for your keyword, or SERPS, and you pay a per click bid amount every time your link is clicked.

This article is focusing on free organic sources of traffic to get your content found at the top of the SERPS.



Why Do Keyword Research?


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Once you have decided on the topic of your article or the product you will review,  you need to do a thorough keyword research for search engine optimization (SEO) to select the most relevant keywords found in the search engines for both the subject of your article or product review.

The related keywords used throughout the article ,will also helps the article be found and to help to drive traffic to your pages.

Without using keywords your article will never be found in the search engines,  and with with the right keywords that people are keying into to the search bar in the search engine, your content can be found high in the search results, to increase engagement with readers, improve click through rates, and ultimately increase sales if you are selling a product or service.


With Affilorama You Can Master Keyword Research, Learn More Here



You can be the best writer or copywriter on the planet and have the perfect content your readers are searching for, but if no one can find your content, all your effort is for naught.

If you don't do keyword research to find the most relevant keywords for your topic, or you are using low ranking keywords with just a few searches per month, say less than 100 searches, your article will be indexed and listed so far down in the results, that your content will be virtually invisible on the internet, and no one will benefit from what you intended to share, or hope to make money from.

Statistics show that very few people go beyond the second page in the internet search results, so it is critical that your content makes it to the first page ideally, and no further than the second page, if you want your content to be found.




As you can see in the graph above, nearly half (50%) of people searching results on Google don't venture past the 2nd page.  I think the only people that go beyond the second page in the SERPS are students and researchers looking for that nugget for a research paper.  The rest of us only look for results within the first 10 to 20 listings.

The most relevant keywords are generally either the highest ranking keywords, or the keywords most often or frequently keyed into the search box by people who are searching for a particular product, or to help them find an answer to their issue.  You can determine the relevancy of the keywords you are trying to rank for by the number of times that keyword is searched for or typed in to the search box per month.

Some people say the keyword should have a minimum of 1,000 or more searches per month to be relevant, while others look for 5,000 or more searches and some say as low as 500 searches can still drive meaningful traffic to your page.  What is for certain, is that a keyword with less than 300

You will want to make sure you have a combination of exact match keywords, related keywords and long tail keywords sprinkled throughout your article .


The Best way to do Keyword Research for SEO


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The Google Keyword Planner located within Google Adwords is probably the best free keyword research tool around.

In the example above, I have chosen "make money blogging" as my search term.

Google Adwords returned the average monthly searches for my keyword, the competition, meaning how competitive the word is in search results, and the likelihood I will be be able to rank in the search results organically for that keyword.

As you can see the competition for "make money blogging" has an average 1k to 10k monthly searches and the competitrion for that keyword is low, so if I write good high quality relevant content and use "make money blogging" as the keyword I want to rank for, it will be a lot easier than to try and rank for a word like "how to make money online."

Google Keyword Planner also gives you a variation of your keywords by relevance for your keyword search term.  You can search variations of a single keyword, or multiple keyword search terms, by simply separating the search terms by a comma.

If you are planning to run paid search campaigns, called pay-per-click, so that you can rank for your keyword faster than with organic search, you would want to look at the suggested bid column to see what search marketers are paying per click to have their content rank higher in the SERPS.

You set up a daily budget and each time your article link is clicked, that bid amount is deducted from your account.  To ensure you don't get stuck with an enormous bill at the end of the month that can run into the hundreds or thousands of dollars, set a daily budget, and once your daily budget is exhausted, you won't be charged per click, but your content also may show up lower in the SERPS, which can impact your click through rate.




AffiloBlueprint, created by Mark Ling, a 7-figure earner in affiliate marketing and who has created several excellent products for new and experienced affiliate marketers,  is one of the best affiliate marketing training programs I have used for people who are new to affiliate marketing to learn the tips and tricks to master keyword research for SEO, and even for experienced affiliate marketers who want to improve heir keyword search techniques to choose the most relevant keywords that will help them tyget more clicks and sales.

For an affiliate marketer who wants to make money online blogging, choosing the right keywords or search terms can rocket your content to page 1 of the search engines and help you get clicks and sales, while choosing low value keywords with few monthly searches can leave your content in search engine purgatory, where no one will ever find it.

AffiloBlueprint includes very detailed videos and content on how to do a proper keyword research for exact search terms, related search terms and long tail keywords, that walks through the process using Traffic Travis, the keyword search tool created by Affilorama, and the Google Keyword Planner to do a proper keyword search to find high value and low volume keywords people are searching for, to help them solve their problem, or find a product they are searching for.




Types of Keywords for SEO to Use in Your Content?



There are three types of keywords you want to use in your content to help you rank in the search engines:


Exact Keyword Match -  With Exact Keyword Search, you are trying to rank for the exact keyword term of the content of product you are writing about. Ideally, the exact match keyword should have anywhere from 1,000 to 6,000 monthly searches.  This means a lot of people are searching for this term,  and with some effort you can rank well for this term.

For example, you are writing about learning how to play guitar.  Play guitar gets approximately 27,000.

27,000 searches seems amazing, and you hope thousands of people will flock to your site to buy your product, but it's not quite that simple. With 27,000 monthly searches the term is too vague and you will never be able to rank for that term organically.

Since the term play guitar has too many monthly searches, you would want to use a related keyword or long tail keyword.


Related Keyword - A related keyword is a search term related to the exact match keyword of the product or title of your content, and has fewer monthly searches or lower competition, so you can more easily rank in the search engines for that term or product.

Going back to the play guitar example, a related keyword would be something like- how to play guitar.  This term is related to play guitar, and is more targeted and has fewer monthly searches, so you may find it easier to rank for the term.


Long Tail Keyword - Using a long tail keyword is ideal when you need the exact keyword in the title, but the exact keyword is too competitive and you will have too much difficulty ranking for that term.

A long tail keyword usually has three to five words in the sentence and includes the exact match keyword.  This makes the keyword more targeted and specific and less competitive, by shrinking the number of monthly searches from several thousand to just a few thousand.  This also turns the keyword into a buying keyword, since people who are searching for a specific product to buy, generally make their search queries more specific as well.

For example, "how to play guitar" which gets 9,900 monthly searches, or another long tail keyword, 'learn how to play guitar', which gets 2,400 monthly searches.

As you notice, when you go from a broad keyword to a related keyword and then to a long tail search term, the keyword search goes from broad 'play guitar' often with several thousands monthly searches to a more specific search term, how to play guitar or how to learn how to play guitar, which is a much more targeted keyword for someone looking to learn how to play guitar, or looking to buy a book that will help the person learn how to play guitar.

You are more likely to get clicks and sales when you target a specific action oriented keyword search term, such as how to play guitar verses a broad keyword, 'play guitar'.  A person who searches play guitar, is probably not looking to buy a course on how to play guitar, while a person who is searching "how to play guitar," or "how to learn how to play guitar," is more likely a buyer looking to find a course that will teach them how to play the guitar.

In AffiloBlueprint from Affilorama, you will learn exactly how to master keyword search and make the process of choosing the best keywords, from exact match keywords, related search terms to long tail keywords, so your content will rank on the first page of the search engines for your search term, so you can increase the number of clicks to your articles and ultimately increase sales and income.




Keyword Relevancy


The relevancy of a keyword is determined by three factors:

  • the reported number of monthly keyword searches for "learn to play guitar" by the three top search engines: Google, Bing and Yahoo
  • Competition, which is the level of difficulty for your content to rank for that keyword.  There are currently three levels of competitiveness in ranking for a keyword - High, Medium and low.  A keyword with high competition means that many websites are trying to rank for that keyword; it it will take a lot of time, a lot of content using this keyword and possibly a large pay-per-click (PPC) budget to bid on this keyword to rank in the first position in the SERPS, and how much you are willing to pay each time someone clicks the link in the search engine to your content.
  • Suggested bid, which is as just reported, the amount of money you are willing to pay to bid for that keyword.


The bid amount is only relevant if you are paying the search engine to rank your content for that keyword.  If you are focusing on free or what's called "organic traffic," you are not paying the search engines to rank you for this keyword, rather you are relying on the popularity of your website and the quality of your content to help your content naturally or organically rank at the top of the SERPS for your keyword.


In Conclusion


Learning how to do a proper keyword research is not too difficult once you learn how to do it properly, but it is a skill that you must learn properly and takes time to master.

AffiloBlueprint from Affilorama is designed for people who are new to affiliate marketing, so the lessons are jam packed with information you need to help you learn everything to make money blogging.

Since AffiloBlueprint is a series of videos, you can quickly and easily revisit any of the videos to refresh on a particular area of affiliate marketing, and it is recommended that you periodically review the content to keep the skills fresh in your mind.


Ken is a husband, father and has been a full-time blogger and affiliate marketer since 2010.Our goal is to help you learn how to make money blogging.
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