Having a keyword research tool for SEO is critical to get your article found in the search engines using organic traffic. You should use a keyword tool to help you make money with a blog
A long tail keyword research tool is vital to find popular buyer keyword phrases people are using when searching on the internet.
This keyword tool is not only important to find popular buyer keywords people are using, it helps you find keyword phrases with low competition you can rank for.
In this article, you will learn the benefits of using a long tail keyword research tool. It will help to find the keywords people are actually using when searching foe a product. This keyword tool will help get your articles found in the search engines.
If you want to make money online, you need to target buyer keywords. These are the keywords people use closer to the end of their buying cycle, when they have done their product research and are ready to buy.
You can use a keyword research tool to rank your content for both free organic traffic and with paid traffic.
This article is focusing on free organic sources of traffic. This is a great way to get your content found at the top of the SERPS.
Why Do Keyword Research?
Once you have decided on the topic of your article or the product you will review, you need to do a thorough keyword research for search engine optimization (SEO) purposes.
You need to select the most relevant keywords for your topic, that has low competition, so you can rank your content high in the search engines.
The related keywords should be used throughout the article. This will also helps the article be found and to help to drive traffic to your pages.
Without using keywords and keyword phrases, it will be harder to get your content found in the search engines. With with the right keywords and keyword phrases that people are keying into the search engine, your content can be found high in the search results, to:
- increase engagement with readers
- improve click through rates
- ultimately increase sales.
Why Use a Long Tail Keyword Tool
You can be the best writer or copywriter and have the perfect content your readers are searching for. If no one can find your content, all your effort is for naught.
If you don't do keyword research to find the most relevant keywords for your topic, or you are using low ranking keywords with just a few searches per month, say less than 100 searches, your article will be indexed and listed so far down in the results, that your content will be virtually invisible on the internet, and no one will benefit from what you intended to share, or hope to make money from.
Statistics show that very few people go beyond the second page in the internet search results. It is critical that your content makes it to the first page. This is the best way to get your content to be found.
As you can see in the graph above, nearly half (50%) of search results on Google don't venture past the 2nd page. Some go beyond page 2, but that number drops significantly..
The most relevant keywords are either the highest ranking keywords, or popular keywords that have low competition.
You can determine the relevancy of the keywords by the number of times that keyword is searched for per month.
Some people say the keyword should have a minimum of 1,000 or more searches per month to be relevant. Others marketers look for 5,000 or more searches. Some even say as low as 500 searches can still drive meaningful traffic to your page.
You will want to make sure you have a combination of exact match keywords, related keywords and long tail keywords sprinkled throughout your article .
How to Rank Your Content for SEO?
What is the best way to do keyword research for SEO? You should find a variety of exact match and keyword phrases that look natural. A keyword phrase has 3-5 words that contains the exact match keyword.
Just using the exact keyword you want to rank for in your content looks un-natural. Your readers will see that you are just trying to get them to buy the product. Google may detect unnatural keywords in your content. . This can lead to a Google penalty.
By focusing on a variety of natural keyword phrases and exact match keywords, your content will look natural. Your readers are more likely to click the link and purchase the product.
For an affiliate marketer who wants to make money online blogging, choose the right keywords or search terms. This can rocket your content to page 1 of the search engines. This can help you get clicks and sales. Conversely, choosing low value keywords with few monthly searches can leave your content in search engine purgatory. Unfortunately, no one will ever find it there.
Types of Keywords for SEO to Use in Your Content?
There are three types of keywords you want to use in your content to help you rank in the search engines:
Exact Keyword Match -
With Exact Keyword Search, you are trying to rank for the exact keyword term of the content of product you are writing about. Ideally, the exact match keyword should have anywhere from 1,000 to 6,000 monthly searches. This means a lot of people are searching for this term, and with some effort you can rank well for this term.
For example, you are writing about learning how to play guitar. Play guitar gets approximately 27,000.
27,000 searches seems amazing, and you hope thousands of people will flock to your site to buy your product, but it's not quite that simple. With 27,000 monthly searches the term is too vague and you will never be able to rank for that term organically.
Since the term play guitar has too many monthly searches, you would want to use a related keyword or long tail keyword.
Related Keyword -
A related keyword is a search term related to the exact match keyword of the product or title of your content. This keyword has fewer monthly searches or lower competition. This can help you more easily rank in the search engines for that term or product.
Going back to the play guitar example, a related keyword would be something like- how to play guitar. This term is related to play guitar, and is more targeted and has fewer monthly searches, so you may find it easier to rank for the term.
Long Tail Keywords -
Using a long tail keyword is ideal when you need the exact keyword in the title. This reduces the competitiveness of the keyword, and makes the keyword phrase easier to rank for.
A long tail keyword usually has three to five words in the sentence and includes the exact match keyword. This makes the keyword more targeted and specific and less competitive. This process reduces the number of monthly searches from several thousand to just a few thousand. This also turns the keyword into a buying keyword.
For example, "how to play guitar" gets 9,900 monthly searches. On the other hand, 'learn how to play guitar', gets 2,400 monthly searches.
When you go from a broad keyword to a related keyword, the number of monthly searches can drop from several thousand to a few thousand. You are more likely to get clicks and sales when you target a specific action oriented keyword search term.
An example is "how to play guitar" verses a broad keyword, 'play guitar'. A person who searches play guitar, is probably not looking to buy a course on how to play guitar. A person who searches "how to play guitar," or "how to learn to play guitar," is more likely a buyer. They are often looking to find a course that will teach them how to play the guitar.
- the reported number of monthly keyword searches for "learn to play guitar" by the three top search engines: Google, Bing and Yahoo
- Competition, which is the level of difficulty for your content to rank for that keyword. There are currently three levels of competitiveness in ranking for a keyword - High, Medium and low. A keyword with high competition means that many websites are trying to rank for that keyword. It will take a lot of time, and a lot of content to rank for that keyword. You can use pay-per-click (PPC) to bid on popular keywords to rank in the first position in the SERPS.
- Suggested bid, which is the amount of money you are willing to pay to bid for that keyword using PPC. The bid amount is only relevant if you are paying the search engine to rank your content for that keyword. You can focus on "organic traffic." With free traffic, you are relying on the popularity of keywords to organically rank your content at the top of the SERPS.
Learning how to do a proper keyword research is not too difficult once you learn how to use a keyword research tool.
It is a skill that you must learn properly and takes time to master.