What is so important about DoFollow or NoFollow Links for affiliate marketing.
If you have spent anytime in affiliate marketing, whether you are just getting started or have been in it for years, then you know the key to making money from affiliate marketing requires people to click on the anchor text links, long tail links or other link types you provide in your content, and buy the product you are marketing.
If you’re new to affiliate marketing, and are frantically creating content and building links to your offers, and other forms on on page or off page SEO linking structures, you may or may not have heard the term ‘dofollow’ or ‘nofollow’ link attributes.
When to Use DoFollow Links?
If you are creating content that has high value and you want to share it with other blogs, and you want it shared on social media, you should use a DoFollow attribute..
The way WordPress is structured, your links will normally be designated as ‘Dofollow,’ unless you manually add the “nofollow” attribute to the end of the link, and when the Googlebots crawl your website to find new content to index in the search results, the Do follow links will be counted and will give a vote of authority for your blog. This will pass on some link juice, which is an SEO term that refers to the number of authority points your site receives from the quality and quantity of external links coming to your site from other authority sites. The link juice to your content helps naturally push it up in the search results, since Google gives your content more authority points.
What is Link Juice
Link juice is not a new sports drink. The more sites that Google finds that are naturally linking to your site counts as more points or link juice, and the Google algorithm says hey this site must be really important because a lot of other sites are linking to it, and this passes more link juice between the sites to increase its authority.
Google takes note of the number of inbound links a page is getting from other sites. Google figures, hey, if a lot of people are linking to a certain page, it must be a really good page! Let’s give preference in our search results to that page over others of a similar topic, so we can deliver the very best results in our SERPs.
This is how your site naturally builds higher ranking in the SERPs for the keywords you are ranking for.
A no follow link is a link that does not count as a point in the page’s favor, does not boost PageRank, and doesn’t help a page’s placement in the SERPs.
You want to have a natural blend of “Dofollow and “NoFollow’ links in your content.
What is a NoFollow Link
All website and blog pages are designated as DoFollow, unless you manually designate a link as Nofollow, by adding the following attribute to the end of the link:
<a href=”http://www.website.com/” rel=”nofollow”>Link Text</a>
You’re probably asking when should you use NoFollow link attributes? Matt Cutts, the former head of web spam at Google, said any link that is providing value to your reader should be designated as a DoFollow link, and any others should be designated with the NoFollow attribute.
By using the NoFollow attribute, all you are telling Google is not to pass link juice between the websites for this link. That’s it.
Should Affiliate Links be DoFollow or NoFollow?
Google’s Matt Cutts says any link that is created for the specific purpose of generating a commission or income for the site owner, should be designated as a “NoFollow” attribute. This has been confirmed to me from several prominent SEO consultants.
People automatically assume, hey wait, if my link is no follow, then my article will never rank in the search engines, my content will never be found and won’t make any money.
There are plenty other ways your content will rank for your keywords, not just by using Dofollow or nofollow attributes in your anchor text linking structure.
Your affiliate site should not just include page after page of affiliate offers, and does not give your readers any inherent value.
Here is what Google says on affiliate sites. Affiliate marketing sites that provide no inherent value, will eventually be deemed thin content, and will be de-valued in the SERPs, given a manual penalty until the thin content is removed, or they may just de-rank your site altogether. In the video, Matt Cutts explains what thin content is and why it should be avoided.
Either way, if you have a lot of thin content on your site, Google will eventually give you a manual penalty for having too much low value content on your blog.
Should you Use both DoFollow and NoFollow Attrubute in Your Post?
As an affiliate marketer, your content should include a mix of DoFollow and NoFollow links. This way your content will still rank for the keywords you are trying to rank for, by targeting high value linking schemes, that will pull up your affiliate links, even though they may have a ‘NoFollow’ attribute on the end, deterring the Googlebots from trying to index them.
The nofollow links would obviously be your affiliate links. The dofollow links in your content would be any internal links to other pages in your blog, or links to other authority sites or Web 2.0 sites, such as Facebook, Pinterest or Instagram.