Once you have started your blog, you need to get your blog found in the search engines, particularly Google, Bing and Yahoo. You can have the best content in your blog niche.
Unfortunately, if no one can find your blog, they can't read and share your content.
What is the Strategy to Help Readers Find Your Blog in the Search Engines
Focus on both on-page SEO and off-page search engine optimization (SEO).
You have probably heard content is king. Your goal should be to write good content and a lot of it to get found in the search engines. You need to know the right buyer keywords to get your content found in the SERPs, or you won't make money online. My favorite keyword tool is Neil Patel's Ubersuggest. Even better, it's 100% free to use. It includes other cool tools to rank your blog.
Until your blog and its content are found and indexed by the Googlebots, you are virtually invisible to the search engines. The code snipets that search the web for fresh new content, are an important component of SEO to get your content found.
Include these steps in your strategy:
- Write killer content.
- Add social sharing.
- Guest blogging.
- Commenting on other blogs.
What is Indexing?
Indexing is a fancy term for information gathered in the search engines by the Googlebots as they crawls the internet looking for new indexable information, such as new articles, keywords, Title tags and alt tags.
Using an algorithm, Google will determine if the content is high quality, low quality or spam. Once the Googlebots find your content, Google will add it to the searchable index. Once Google and other search engines index your content, it is now searchable by the keywords.
If you wait long enough, the search engines will eventually find you and index your blog and content.
Here are the 7 Tips to get your blog found
1. Keyword Research
You want to choose the popular keywords people are searching for. This is a vital step for your content to rank high in the search engines.
To find keywords with a high search rank, you want to use a keyword search tool, such as Neil Patel's Ubersuggest, to find the exact match keyword (EMK) for your article or product review, and popular variations of the keywords people are keying in to find the related content.
You want to use different variations of your keywords. A keyword research tool can help you find popular long tail keywords, which often have lower competition compared to exact match keywords.
Your primary searchable keyword should be in the Title Tag, Alt Tag and in the first paragraph of your article.
That keyword or variations of that word should be in your article approximately 5 to six times.
2. Commenting on Blogs
Commenting on blogs and websites is a great way to get a backlink to your blog. A backlink is a vote of confidence about your blog content.
It is important to leave a real and thoughtful comment about the article. Avoid weak comment like, "great post" or "Good job." These are useless comments, and webmasters are likely to delete them as spam.
The link juice from commenting is not what it used to be, so don't spend hours leaving comments. If you read a blog post and you like it, dislike it, agree or whatever, leave a comment. It's important not to be mean or rude.
3. What about Social Pages and Link to Popular Social Media Sites
Create pages on popular sociaql media sites, like Facebook, Twitter, Pinterest, Instagram, etc. Create a link to your article on these popular social pages. This will create a backlink from these sites to your blog, and can encourage readers to click the link and visit your site.
These backlinks from popular social media pages tells the search engines your site is relevant, and they should rank your site, and its pages.
You can also get new readers to your blog, as they click the link, especially if you have a catchy title the encourages readers to visit your blog.
Add a social share plugin, so readers who come to your blog will share your content on their social pages.
Ask for a Comment
Blog comments give signals back to the search engines that people find your content useful.
It is a valuable trick to leave comments. It is equally important to ask other people and other bloggers to leave a comment on your blog.
Add Images or Video to your Blog Posts
Google, Bing and Yahoo love images and video in blog posts. You blog posts should contain images with image alt tags. This will help the search engines index and rank your content.
Make sure you add a title tag, alt tag and description to the images. The Googlebots search for these tags, which helps with indexing and ranking.
Submit Site to Google and Bing
Each of the major search engines has a webmaster tools page. You submit your site URL and some other information directly to the search engines. This will speed up the indexing process, since you don't have to wait for the googlebots to find you.
The submission process also requires you to submit a Sitemap, which is a list of all the pages and posts on your blog, and this allows the search engines to quickly index all the pages on your site, and make them searchable.