A landing page, sometimes also known as a "lead capture page” is a web page that often appears when clicking on a link in an email that promotes a product or service.
A lead capture page is most commonly used to collect email addresses on your web page in exchange for a free product.
The lead capture page is generally the first step in a sales funnel. Once the seller has your email address, the will be able to send you a series of emails to move you through the sales process to eventually get you to become a customer.
This page will usually display limited sales copy related to a product or service. The goal of the lead capture page, is to ask you to submit an email address in exchange for more detailed product information.
How to Create a Landing Page
Creating a landing page for your WordPress blog does not have to be a difficult process. It should not require coding or HTML programming skills to create. Most tools require just filling in information, or can be a plug-n-play tool.
The first option is to install landing page software. Most canned software products you can use in your blog are pretty limited, but are pretty simple to use. They generally offer a few basic templates, a few fonts and 2 -3 colors.
This option is good if the goal of your landing page is an opt-in form to get an email address in exchange for a free product.
If you want to use a landing page software for an advanced need, such as to sell a high ticket product, promote a webinar or you want custom graphics, you will most likely need a landing page tool.which can allow you to include more information, add custom fonts, use your own images or graphics and even be able to add a video.
You usually have to save the landing page template to your computer, then import it to your WordPress. Who has time for that?
What if you had a drag and drop builder to create a custom landing page right inside your WordPress, and publish it in a few minutes?
A WP landing page plugin often contains clear, concise action-oriented headlines. A good landing page explains the product or service being marketed, and offers in a clear benefit and uses convincing visual and written details on the value of the product or service.
- Opt-in Form
- Opt-in to Watch Video
- Video Sales Letter (VSL)
- Webinar registration form
- Free Course
Benefits of InstaBuilder 2.0?
- Drag-n-Drop Page Builder
- Mobile/Tablet Responsive
- 100+ Done For You Templates
- 2 & 3 Step Opt-in Technology
- One-Click HTML Converter
- Welcome Gate
- Split Testing
- Scarcity Builder
- and much much more....
The landing page should use a clear call to action (CTA). This can be one of the following:
- buying the product.
- registering for a webinar.
- exchanging an email address for free report.
- Getting a free limited version of the product with an upsell to a paid version with more features.
Create a Sales Funnel
Have you heard the phrase the money is in the list?
If you are doing internet marketing, you need an email list. It is easier to sell to people who are already interested in the content you are promoting on your blog, then to continually have to get new people to your blog to buy the products you are selling. .
The best way to collect email addresses is with a sales funnel for affiliate marketing.
A simple sales funnel is an opt-in form. This is a form on your blog that collects email addresses in exchange for a free product, such as a:
- free report
- email series
InstaBuilder 2.0 is a WordPress Plugin, which allows you to quickly create and launch a landing page or an opt-in form right from you WP.
There is no need to have to save the document to your computer, then upload it.
What if You Could Use a WordPress Plugin?
If you have a WordPress theme you like, but doesn't include a landing page, you can install Landing Page WordPress Plugin.
IInstaBuilder 2.0 is a unique WordPress Plugin that allows you to build a custom landing page for your product right in your WordPress.
You have access to custom fonts, graphics and colors to create eye popping graphics anywhere on the page.
Who wants to be stuck using a canned program that may or may not meet your needs, have just a few colors and graphics?
With InstaBuilder 2.0 WordPress plugin, you can now build a custom landing page on demand in just a few minutes.
You don't need any HTML background, and no programming skills. This is a drag and drop program any marketer can use.
How to Get InstaBuilder 2.0
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