Before you create your first blog post you need to know how to pick a blog niche about what you’re going to blog about. Your blog should focus on one topic or area, which is called a niche. Do you plan to blog for fun, or are you planning to blog for money part-time or will this be your full-time gig? This may help you decide the niche you will blog about.
Choosing a blog niche is important, because if you get it wrong it may impact your ability to make a full time income, but you should not lose sleep over it. Many people interested in blogging never start because they can’t seem to think of what to write about. In this case, just start writing and see if something of interest percolates to the surface.
The key is take your time and learn what niches have the most income potential, then jump in and have fun!
What is Niche?
A niche (pronounced (Neesh) is just a fancy word for “concentrating or focusing the marketing efforts of your blog on a specific and well defined market segment, such as affiliate marketing, dieting, weight lifting or paleo recipes, for example.
It is critical that your blog content is consistent with your niche. You won’t have many readers and certainly won’t make any money if your content doesn’t match your niche, for example if your blog is about dieting, but you are writing about popular Iphone apps, someone interesting in learning how to lose weight might be interested in a dieting Iphone app, but not necessarily about the iPhone or apps that don’t interest them, such as the latest sudoku app.
You should find a popular niche you can create content for that a lot of people are searching for on the internet and be able to monetize your content to make money blogging about that content.
How to Get Blog Niche Ideas?
The niche you choose should be something you are interested in, passionate about, or have experience with. If you choose a niche that is popular, but you have no interest in it and are just trying to sell stuff to people, this will come through in your writing.
Buyers today are sophisticated enough to know when they are reading real compelling content or the writer is just trying to get you buy stuff and they don’t really care about helping you solve their problem. They will click away and never to return.
Also, if you blog about something you are not interested in or passionate about, you are more likely to get bored and quit, rather than stick it out until you make your first dollar blogging and keep at it until your blog is generating a full-time income.
Make a list of the following
- topics you are passionate about
- topics you are interested in
- topics you know about
- can you generate blog topic ideas
Is Your Niche Popular
Next, see how many blog posts you can find on those topics. The Google search bar will show how many monthly searches they get on your topic or niche. The more blog posts you can find in the search results means it is a relatively popular niche.
Read through the blog posts and see how you can discuss the topic in a different way, more thoroughly, or that includes your own personal experience with that topic. These are just a few ways to differentiate yourself and your blog in a potentially popular niche.
A popular niche doesn’t mean you can’t make money from it because you think there are already too many bloggers writing about it. It just means you have to find a way to write about that topic in a way that differentiates yourself from the competition. Write about your personal experience using the product and how it helped you resolve a problem.
For example, I wrote about a product and other bloggers said the ingredients were not available. I did more digging and eventually found a website from the manufacturer that listed each of the ingredients. I was able to differentiate my content from everyone else
Next, click on the links to see what the authors are writing about and if they are able to monetize their blog posts with affiliate offers. If you can find affiliate offers in the content, that mans you have the potential to make money with a blog writing on this topic.
Go to the website of a product in your niche and see if there is an “affilites” link on the page. This means they may have an affiliate program that you can sign up for, and you can monetize your blog and your content and make money selling the product on your blog.
If you type the product in the search bar and add affiliate after it, then click enter, you might find an affiliate network that is marketing that exact product or a similar product.
Don’t forget to check if is is sold on Amazon.com, and then you can sell the product as an Amazon affiliate.
How Much Money Can You Make Blogging on That Topic?
A hot niche doesn’t always mean you can make a lot of money from it, especially if the product is not too expensive or the commission rate is low, 2% – 10%.
Knitting for example is a popular topic, but can you make a sustainable income blogging about knitting and selling knitting supplies.
What is the average age of knitters and are they likely to buy their supplies from a knitting store or online?
Niches that allow you to make a lot of money are in the niches, such as:
- Learn affiliate marketing
- Self improvement
- Learning a language
- Learning to play an instrument
- Computer coding
- Women’s fashion
If you don’t know much about these topics, spend some time reading about them to learn the most common issues that people are searching for in this niche, the types of products or services they are searching for, and the terminology that is used when discussing this topic, before writing your first blog post.
This knowledge will help you differentiate yourself from the competition, and by using popular phrases as your keywords and anchor text, this will help you rank well in the search engines for the product you are selling.