You may or may not have heard by now about the MOBE shut down by the FTC.
My Online Business Education or MOBE, was shut down by the Federal Trade Commission (FTC) on Monday June 4, 2018, when this government agency filed a civil lawsuit against MOBE and its officers – Matthew Lloyd McPhee, a/k/a Matt Lloyd, a/k/a Matthew Lloyd, Russel W. Whitney, Jr.; and Susan Zanghi under the suit titled:
Federal Trade Commission v. MOBE Ltd., et al., case no. 6:18-cv-862
The suit includes all of MOBE’s operating businesses:
- MOBE Ltd., d/b/a MOBE, d/b/a My Online Business Education, d/b/a My Own Business Empire (Malaysia)
- MOBEProcessing.com, Inc. (US)
- MOBETraining.com, Inc. (US)
- Transaction Management USA, Inc. (US)
- MOBE Pro Limited (UK)
- MOBE Online Ltd. (Mauritius)
- 9336-0311 Quebec, Inc., d/b/a Business Education Training (Canada)
- Matt Lloyd Publishing.com, Pty Ltd., d/b/a Matt Lloyd Publishing, d/b/a Home Business Builders (Australia)
- MOBE Inc. (Panama)
Many MOBE affiliates, licensees, as well as, individuals interested in finding out more about MOBE; or maybe even attempting to sign up for the 21 Step Program or one of the other events were shocked when this is what came up on their computer screens from Mark J. Bernet, Receiver, rather than MOBE.
You can read about the civil law suit in its entirety here http://www.bernet-receiver.com/appointments/mobe/
What’s in the Civil Lawsuit against MOBE?
In the lawsuit, the Federal Trade Commission (FTC) alleged that My Online Business Education, or “MOBE,” made claims they would reveal to people who purchased the license a “simple 21-step system that will show users how to quickly and easily start their own online business and make a substantial income.”
As part of the lawsuit, the FTC filed a motion requesting that the Court enter a temporary restraining order or TRO again MOBE, preventing the business from selling products or services, sending commissions and issuing refunds.
The FTC shut down Digital Altitude as well. Learn more here.
The Federal Trade Commission seized all assets of the businesses and its officers, in effect rendering the business temporarily shut down, until the court renders a verdict as whether the business can resume operations or is permanently shuttered in the US.
In the suit, the FTC says it received numerous complaints from consumers who claimed to have paid several thousand dollars to the Defendants, based on Matt Lloyd’s or his consultants promises that they would show consumers their secret method for making substantial income through an internet business. Defendants’ guarantied that consumers would make a substantial income.
What’s at the Center of the Suit?
Any MOBE consultant who coerced a client to pay thousands of dollars, or more than they could afford should be charged, but at the end of the day these people had the choice to walk away and pay nothing or say I will only pay x amount at this stage, which I can afford. At what point do these people take responsibility for their own actions other than filing a complaint?
I went through the 21 steps myself, was “encouraged” by my coach to become a licensee, and attended seminars. I never paid more than I could afford or was willing to pay.
Did these people legitimately want to start an internet business to become their own boss, or was part of this problem due to the greed to make a lot of money with little or no effort on their part?
Matt Lloyd promised clients would make money if they followed his 21 step program in the exact order of the program, and use their methods to drive traffic to the offers. You can show income potential and what affiliates have made, but you can’t promise people will make a certain amount, or any amount at all. Some people are committed and hard working and others are lazy and want something for nothing. That’s just human nature.
Many people made anywhere from zero to well over a million dollars per year with MOBE.
It is unclear in the civil case if the complaintants followed the 21 steps exactly. Matt Lloyd also states in his promotion he would promptly issue a refund if the user followed the steps exactly, yet didn’t make money. It is also unclear if the users who followed the steps were not promptly issued a refund when it was requested, or only denied to those who failed to follow the 21 program steps before requesting a refund or at the time a refund would be granted.
Many people claim MOBE is a scam, designed to bilk users out of increasingly more money, causing people great financial harm, to the tune of $20,000, $50,000 or more.
The facts will be flushed out, and a verdict eventually rendered if MOBE is indeed a scam, a fraudulent business; or a legitimate high ticket business with significant risk.
What’s the Product MOBE was selling?
Unlike businesses that sell physical products, the products MOBE sells are digital downloadable products. The FTC has become critical of businesses that sell high ticket digital products, with a difficult to ascertain inherent business value.
The products are really designed to help users make more money online, such as sales funnels, traffic generation methods and tools to generate more traffic to your offers, email templates and more.
High ticket products, those costing $1,000 to $5,000 or more are inherently more difficult to sell then $39 physical or digital products. The selling proposition is that you can sell just a few of these high ticket products and make $10,000 per month, rather than cheaper products requiring hundreds of sales to generate the same $10,000 in commissions.
Is it a scam because some people can’t sell these products, while others can? That’s the claim many unhappy purchasers of the MOBE system are making, and it will be up to the FTC to determine the validity of these claims.
Out Come the Trolls
If you type in “MOBE” or “MOBE shut down” in your browser search bar, you will get some legitimate information about the case, but you will get more information from trolls looking to capitalize on the misery and pain of those who lost some or all of their money, due to this law suit and MOBE being shut down.
These are the lowlifes who clearly know nothing about MOBE or how it really works, or ever talked to anyone involved in the organization. Their content is meant to do nothing more than trash MOBE or Matt Lloyd, but conveniently at the end of their post, they offer you to join their “legit” MLM program.
The reality is, these scum are nothing but ambulance chasers trying to capitalize on your misery and ultimately get you and others wanting to make money online fast to give them your hard earned money.
How to Recover from the MOBE Shut Down?
I have been in affiliate marketing since 2010. I have three blogs in different verticals and write product reviews and articles. I promote both physical products and digital products.
The key is to be diversified. Have multiple streams of income, so that if one of the businesses you promote gets shut down or closes their affiliate operation, you still have other businesses bringing in income for you.
I make money when people buy real estate on my blogs to promote their products to my readers.
I also make money when people ask me to write content for them.
The key to recovery is be diversified and have multiple streams of income, and never put your eggs in one basket.
Join affiliate programs, such as Amazon, Share a sale, Commission Junction and Awin, for example.
You can promote their products and make a significant monthly income.