What is Search Engine Optimization (SEO) and Why Do You Need to Know It?

what is search engine optimization


Search engine optimization (SEO) is a series of techniques used to optimize web pages.  This is done to increase the quality and quantity of website traffic. This is achieved by organically increasing the content ranking in the search engines.

If you are a new to affiliate marketing or blogging, you have probably heard the term search engine optimization, also known as SEO for short, but you might not know what it is, how it works, or why it is important to help you get traffic to you blog or help you make money online.

There are two forms of search engine optimization techniques a blogger or affiliate marketer needs to know - on-page SEO and off-page SEO.

This article will explain in more detail what these forms of SEO are, and why you need to know what SEO is.


SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.

Search Engine Land


What is Search Engine Optimization?

Search engine optimization (SEO) is a process used to optimize website pages to increase their ranking in the search engines.

There are two types of Search Engine Optimization:  On-Page SEO and Off-Page SEO.

SEO is used for the following reasons:

  • to increase the ranking of your content in the search engines.
  • to make your content more easily searchable.
  • get your content to the top of the SERPS (search engine results page) when readers key in your desired keywords, such as product title or related keywords.
  • increase traffic to your blog.
  • increase sales and income.
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The goal of search engine optimization is to increase readership to your blog and for an affiliate marketer, the ultimate goal of SEO is increase your income.


What is On-Page SEO?

On-Page SEO is a search engine optimization technique to increase traffic to your pages that focuses on several best practices to improve and increase the amount of traffic to your blog pages and not just your blog home page.


 on page seo


SEO focuses on the relevance of the title of your article, the ranking of the keywords you select in the search engines to drive traffic to your pages,  determining the best keyword to use for anchor text and ranking, and the types of keywords you choose.

The title of your article is important, since it obviously tells readers and the search engines what your content is about, and the title should be in the first sentence of your article.  The title tag tells the search engines what your content is about.  The search engines look to the first page for the title, to help rank your content higher in the search engines for this term.

After the title tag, the keywords you choose are critical for ranking your content to increase traffic to your pages.  The first type of keyword is the exact match keyword.  This is the exact spelling of the keyword that you are trying to rank for.


Exact Match Keyword

If you will be using exact match keyword SEO to market a product on your blog, you would be trying to rank for the specific name and spelling of the product found in the search engine, such as 'Iphone 5s.'


Related keywords

Related keywords are less specific keywords to the topic than the exact match keyword, but are nonetheless still related to the topic, and is a great way to get traffic to your pages. In some cases you may find it easier to rank for a related keywords to drive traffic to a page on your blog, especially if the exact match word you are trying to rank for is highly competitive and harder to rank for.

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Long tail Keyword

A long-tail keyword is a keyword phrase that includes the exact match keyword in it, you wish to rank for.  This SEO technique can make it easier to rank in the SERPs for competitive exact match keywords, since the keyword phrase is less competitive than the exact keyword, and will come up as a related search term, since it contains the exact keyword readers are searching for.


White Hat SEO

White hat SEO is the ethical and legal SEO techniques to drive traffic and sales to your blog pages.  This is the form of Search engine optimization you want to focus on.


Black Hat SEO 

This is an unethical and often illegal form of SEO.   The goal is to drive traffic and increase sales to your blog.

Black hat SEO is an unethical SEO method, which should be avoided.  The techniques includes: keyword stuffing, illegal back link building techniques, and using a popular unrelated keyword.  This unethical SEO method directs readers to a gateway page through a link other than what you are writing about.

Once caught, people who practice black hat SEO can have their websites banned or fully blocked from the search engines.


Off-Page SEO


off-page SEO


Off-Page SEO includes a series of techniques to drive traffic to your blog pages.  This SEO method relies on alternative methods to increase your blog's visibility and ranking in the search engines.

The most popular Off-page SEO techniques are:

  • Back links from other blogs
  • Using social media or web 2.0, such as Facebook, Pinterest, Twitter, Youtube or Instagram to get visitors to your blog pages.
  • Guest blogging
  • Comments on other blogs
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Back links

You can manually build back links to your blog.  This is done by referencing related articles from a popular blog that has a higher ranking than yours.  You can also contact the webmaster from a popular related blog and ask them for a back link.  This type of link generally tells the search engines your content is valuable.  The search engines will reward you with a higher ranking in the search engines.


Social Media

You can use this off-page SEOP method to increase traffic to your blog.  The goal is to get a mention and a link to your blog from  Facebook, Twitter or Instagram pages.

Many bloggers have social media  pages, and reference their own content there.  This is a great way for people to find your content.


Guest blogging

With guest blogging you write an article on another blog.  In the body of the guest post or in the Bio section, you can add a back link to your blog.  This is a great way to have readers already interested the topic you are writing about find your content.


Blog Commenting

Commenting on other blogs is a great way to get a back link to your blog.  Make sure your comment is meaningful.

Commenting on other blogs is a way to get a backlink to your blog.  If your comment is  spammy, then it is likely to get deleted.




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